Client: Techtonic Industries

Australian tradies had forgotten about AEG Powertools. But when they were actually tried one, they found them unexpectedly powerful.

To bring some attention to this fact, we found Matthias Schlitte, a world champion arm wrestler who was literally born with ‘unexpected power’. All in his right arm.

Client: Navy Health Insurance

Australians are being reamed by big insurers and we all know it. So why not jump ship?

Client: Techtonic Industries

Most professional gardeners think battery powered tools are weak. 

A new AEG battery chainsaw, fitted it with a fake petrol tank and fooled some unsuspecting professionals into giving it a go.

 Perceptions were turned into sawdust. 

Client: City of Brimbank

‘Welcome’ isn’t a token word slapped on a sign at the front of Brimbank.

This multicultural area is the living definition of ‘Welcome’, recognising that diversity and inclusion is what makes it strong.

Client: William Hill

A new product enabled punters to place a wager after the jump, allowing them to truely own the moment. What if we brought this moment to life using stunt horses and jockeys? 

Client: Isuzu Trucks

This campaign made the Tradepack, the number one selling Isuzu truck. No Bulls#it.

Client: Slater & Gordon

Keep it simple. Lawyer? Think ‘blue case folder’.

Client: City of Melbourne

Client: Officeworks

Client: William Hill

This swift offer ad was attention grabbing from a small iphone screen, right up to a 70inch TV.

It performed five times better than expected, discussed here.

Client: William Hill

Recreated a competitor’s ad and crashed it with our own message.

Various jobs for Isuzu trucks.