Due to the brand's recent advances in 'brushless' technology, AEG Powertools now possessed 'unexpected power'. To embody this message, we found a German man who was born with one arm three times bigger than the other, who had used his own 'unexpected power' to become a world armwrestling champion.
That man, was Matthias Schlitte.
It makes the world go round.
We chase it. We spend it. We save it. It’s the foundation and fabric that holds society and civilization together. If someone's face is stamped on that money, it’s a pretty big deal, right? So, why don’t we know who’s on ours?
Those faces were relevant once, but they don’t strike a chord with modern Australia. The time is right for a facelift. The time is right for STRAYA CASH.
I decided to redesign Australia’s banknotes, featuring instantly recognisable personalities and cultural icons that present-day Australians love. And the results were glorious.
William Hill's In-Play Betting gives punters the unprecedented power of betting live on sport and racing with the tap of a button. Effectively giving you the power to 'interrupt' a live race to place a bet.
We were told to 'go big or go home' in our expression of the product.
So we stopped a horse race. For real. Using stunt horses and stunt jockeys directed by the stunt co-ordinator from Fury Road.
As Sexually Transmitted Diseases are on the rise in Australia, profiles for common STIs created on Tinder to remind people that they could be matching with more than they bargained for.
The tradesman or ‘tradie’ is something of Australian folklore, especially their sharp tongues. The Isuzu Tradepack truck is for tradesmen who want to grow their business, which naturally requires more space for gear.
Because sometimes it's not worth breaking a note just to buy a dimmy.
Due to the overwhelming response to Straya Cash, and the raft of modern day Aussie icons that couldn't quite muscle their their way onto the notes, I thought it only fitting to design a special set of commemorative coins for Australia Day.
After 2014's hugely successful 'Unexpected Power' campaign, the power of AEG could no longer be considered as 'unexpected'.
In 2015, AEG are 'Made of Power'.
We teamed up with VFX experts, Visual Playground, to create some kick ass 3D animation to bring this to life.
We can’t see them, we can't feel them, but human rights protect every Victorian equally. To symbolise this, we created a transparent suit of armour.
This project has not been released yet.
Despite being the second biggest killer in the world, most young people are unaware of the signs of stroke.
While their chances of suffering one are low, they are highly likely to be the one to assist a victim.
To highlight this problem, we held a ‘casting call’ with one of Melbourne’s top modelling agencies.
The photographer would call out poses such as 'Tiger’, ‘Fish’, ‘Robot’, ‘James Bond’, and even ‘Ganster Rapper’, which they all nailed.
Until we got to ‘stroke’. We then educated them on the signs, based on the ‘Think F.A.S.T. model’.
I really love drawing. While working nights at a supermarket during my younger days, I had the idea to create a collection of drawings based on mundane items that were difficult to sketch. Despite their small size (close to A4), each piece took around 20-30 hours to full completion. There are 20 in all, and one day I hope to exhibit them should the opportunity arise.
William Hill is the future of betting. Their main competitor is old world. We were challenged to let the punting world know, and to be ‘disruptive’ while we’re at it.
So, we sent up one of their mundane ads and had a punter, played by Axle Whitehead, interrupt it with something better.
In the wake of Typhoon Haiyan’s devastating impact on South East Asia, we donated the Christmas card budget to the relief efforts of the Red Cross.
Due to to the supplements scandal that has plagued the Essendon Football club, this ‘deeply depressed’ jumper embarked on a search to find a new wall on which to hang.
We wanted to show aspiring PSOs what it was like to patrol Melbourne’s trains stations with a first person interactive experience.
The Red Samurai is an iconic component of Ryobi’s branding in Australia.
In order to breath new life into a legend, we enlisted the talented guys at Electric Art in Sydney.
Various jobs for Isuzu trucks.
There once was a time when, to get into the Christmas spirt, families would gather round the record player and listen to artists like Bing Crosby. We wanted to recreate this. So, we set up a record player in the agency, connected to a webcam, and live streamed it via a microsite. From which, visitors were able to select records and watch us put them on. LIVE.