Client: Alcohol and Drug Foundation

This circuit breaker idea raised awareness about how parent’s new drinking habits during the COVID-19 lockdown can make an impression on their kids.

Awards
PRovoke Media SABRE Awards - Best Government Campaign
IN2 SABRE Awards - Winner: Public Service Announcement
PAA Gold Standard Awards - Gold: Thought leadership
PRIA Golden Target - Gold: Thought leadership
PRIA Golden Target - Gold: Best health campaign
PR Awards Asia - Gold: Health & Wellness
PR Awards Asia - Bronze: Public Education
PR Awards Asia - Bronze: Best use of Digital

Client: Techtonic Industries

Australian tradies had forgotten about AEG Powertools. But when they were actually tried one, they found them unexpectedly powerful.

To bring some attention to this fact, we found Matthias Schlitte, a world champion arm wrestler who was literally born with ‘unexpected power’. All in his right arm.

Client: Incolink - Building and construction industry safety net.

If a mate told you they were thinking about suicide - you wouldn’t tell them die. If you are in a dark place, tell yourself what you would tell a mate, and contact Incolink’s 24/7 counselling service.

Client: MyDeal.com.au

Client: Australian Cyber Security Centre

Reversing the threat of cybercrime is something we need to do together. 

Awards

PAA Gold Standard Awards - Gold: Media Engagement

Myself and fellow creative Alex Wadleton, two footy fans, wondered why Nicky Winmar’s iconic stance against racism wasn’t a statue.

It’s a symbol of pride for yourself, no matter the colour of your skin. It’s seen as a pivotal moment in race relations in Australia, signifying the moment when it became obvious that racism has no place in sport, or indeed anywhere.

Nicky’s stance was already iconic. But we believed it needed to be in a physical form to encourage the next generation to reflect and discuss on what Nicky did on that day in 1993. So, we started a campaign to make that a reality.

The statue was unveiled at Perth’s Optus Stadium before the 50th Derby between Fremantle and West Coast by Nicky, the Premier of Western Australia Mark McGowan, Australian Football League CEO Gillon McLachlan, Western Australian Aboriginal Affairs Minister Ben Wyatt, and AFL general manager inclusion and social policy Tanya Hosch.

The statue of Neil Elvis "Nicky" Winmar was sculpted by Louis Laumen and has been erected on Nyoongar land in Perth, Western Australia.

Client: Yarra Trams

No one likes to be told what to do. 

Lead by a like-able ‘Tram Coach’, safety awareness is made fun, by taking the qualities of the high school gym coach, coupled with the sacred power of dad jokes to in-still a safety culture across Melbourne’s tram network.

Awards

AIM Awards - Public Sector Marketing
Asia-Pacific Stevie Awards - Silver
PRIA - Highly Commended

Client: Coates Hire

New brand platform for Coates Hire.

Money.

It makes the world go round.

We chase it. We spend it. We save it. It’s the foundation and fabric that holds society and civilization together. If someone's face is stamped on that money, it’s a pretty big deal, right? So, why don’t we know who’s on ours?

Those faces were relevant once, but they don’t strike a chord with modern Australia. The time is right for a facelift. The time is right for STRAYA CASH.

I decided to redesign Australia’s banknotes, featuring instantly recognisable personalities and cultural icons that present-day Australians love. And the results were glorious.

STRAYA CASH ignited a national discussion that played out online, on TV and over the radio. See some selected shares here.

As Sexually Transmitted Diseases are on the rise in Australia, profiles for common STIs created on Tinder to remind people that they could be matching with more than they bargained for. 

This passion project was picked up internationally, like this NY Daily News article.

Client: Techtonic Industries

Most professional gardeners think battery powered tools are weak. 

A new AEG battery chainsaw, fitted it with a fake petrol tank and fooled some unsuspecting professionals into giving it a go.

 Perceptions were turned into sawdust. 

Client: City of Brimbank

‘Welcome’ isn’t a token word slapped on a sign at the front of Brimbank.

This multicultural area is the living definition of ‘Welcome’, recognising that diversity and inclusion is what makes it strong.

Client: Navy Health Insurance

Australians are being reamed by big insurers and we all know it. So why not jump ship?

Client: William Hill

A new product enabled punters to place a wager after the jump, allowing them to truely own the moment. What if we brought this moment to life using stunt horses and jockeys? 

Client: Isuzu Trucks

This campaign made the Tradepack, the number one selling Isuzu truck. No Bulls#it.

Client: Slater & Gordon

Keep it simple. Lawyer? Think ‘blue case folder’.

Client: City of Melbourne

Client: Sustainability Victoria

Electronic waste, like old mobiles, fridges and TVs, are made of valuable components that can be reused. And unfortunately they also contain hazardous materials, like zinc, which contaminates the environment when dumped into landfill. 

‘Take your E-Waste to a better place’ is an innovative public awareness platform to explain to Victorians about what e-waste is, and inspire them to stop putting their old electronic items into household bins and educate them about taking it to a transfer station to be recycled correctly.

This simple behaviour change will make our system more sustainable and reduce our negative impact on the environment over time. 

The new rules come into effect from July 1, 2019. 

Client: Officeworks

Client: William Hill

This swift offer ad was attention grabbing from a small iphone screen, right up to a 70inch TV.

It performed five times better than expected, discussed here.

Client: William Hill

Recreated a competitor’s ad and crashed it with our own message.

Client: Vic Health

Change our Game is a campaign platform designed to shift the way women participate in sport. 

Australia is a sporting nation and a commitment to shift the game to be a more equal and inclusive space, will make more women see a career path in sport, making it stronger for everyone. 

It’s not only about female participation on the field, but in all other roles around the game, like coaching, management and administration, at all levels.

The platform was launched with Australian cricketing hero, Mel Jones and an experiment designed to challenge perceptions about women in sport, at the time where these bias start to creep in. Childhood. 

Various jobs for Isuzu trucks.

Client: Victorian Equal Opportunities and Human Rights Commission

We can’t see them, we can't feel them, but human rights protect every Victorian equally. To symbolise this, we created a transparent suit of armour.  

Client: Stroke Foundation

Despite being the second biggest killer in the world, most young people are unaware of the signs of stroke.

While their chances of suffering one are low, they are highly likely to be the ones to assist a victim.

To highlight this problem, we held a casting call with one of Melbourne’s top modelling agencies.

During the casting session photographer would call out poses such as ‘Tiger’, ‘Fish’, ‘Robot’, ‘James Bond’ and ‘Gangster Rapper’, which they all nailed.

Until we got to ‘you have had a stroke’. We then educated them on the signs, based on the ‘Think F.A.S.T model.

This project has not been released yet.

Client: Victoria Police

We wanted to show aspiring PSOs what it was like to patrol Melbourne’s trains stations with a first person interactive experience.