AEG Powertools

Unexpected Power

The true story of a man who harnessed the unexpected power of being born with a giant arm, was the perfect embodiment of the surprising performance experienced with AEG Powertools’ new brushless tech.

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Results

The campaign saw a 300% increase in sales in the 6 months during and after the campaign period. The launch video got over 800k organic views. The platform generated millions in earned media.

Collaborators

Creative partner Jess Wheeler
Director Alyssa McClelland
Production Finch
Director Alyssa McClelland
DOP Ari Wegner
Pics Alex Aslangul
Retouching: Todd Riddiford

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