AEG Powertools

Unexpected Power

The true story of a man who harnessed the unexpected power of being born with a giant arm, was the perfect embodiment of the surprising performance experienced with AEG Powertools’ new brushless tech.

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Collaborators

Creative partner: Jess Wheeler
Director: Alyssa McClelland
Production: Finch
Director: Alyssa McClelland
DOP : Ari Wegner
Pics: Alex Aslangul
Retouching: Todd Riddiford

The campaign saw a 300% increase in sales in the 6 months during and after the campaign period.

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