Isuzu trucks
Stand out from the Tradepack
Trade Poppy syndrome is real on Australian worksites. S#it-talkers on the smoko sidelines provided the perfect contrast to connect with tradies looking to build their business. Some get fu*ck’d!! Some craft mastery got this s#it on air.
Result
This campaign saw the ready-made Trade pack go from nowhere, to be the #1 selling truck at the #1 truck company.
Collaborators
Director: Antony Alekna
Director: Matthew McCaughey
Producer: Nat Taylor
Pictures: David Mitchener
Retouching: Todd Riddiford