AEG Powertools
Battery Believers
Pro gardeners had no faith in battery powered tools. A fake petrol tank not only tricked them into giving an electric chainsaw a go, it turned them into true battery believers.
Casestudy
Results
1.7m facebook users reached, 20% click through rate to the AEG website, 73% increase in new visitors.
Collaborators
Creative partner Jess Wheeler
Film Hub Productions
Director Nicholas Carlton