Because the armor didn’t exist, there were many challenges in creating the visuals to support the idea. Marrying it up the 3D rendering of the knight suit, with 11 portrait photographs, the margin of error in keeping the 3D amour looking realistic was slim.
. 11 different street posters were placed on walls, down alleyways and in underpasses so that at-risk Victorians, usually bypassed by traditional media
A group of posters hung in the streets of Melbourne.
The posters drove people to www.humanrights.vic.gov so they could find out how the Charter of human rights protects them.
Credits
Art Director- Aaron Tyler
Copywriter- Alex Little
Account manager-Amy Stephens
Photographer-Carlos Alcaide
Retouching- Richard Wilson