Client: Australian Cyber Security Centre
Reversing the threat of cybercrime is something we need to do together.
Client: Yarra Trams
No one likes to be told what to do.
Lead by a like-able ‘Tram Coach’, safety awareness is made fun, by taking the qualities of the high school gym coach, coupled with the sacred power of dad jokes to in-still a safety culture across Melbourne’s tram network.
Client: Vic Health
Change our Game is a campaign platform designed to shift the way women participate in sport.
Australia is a sporting nation and a commitment to shift the game to be a more equal and inclusive space, will make more women see a career path in sport, making it stronger for everyone.
It’s not only about female participation on the field, but in all other roles around the game, like coaching, management and administration, at all levels.
The platform was launched with Australian cricketing hero, Mel Jones and an experiment designed to challenge perceptions about women in sport, at the time where these bias start to creep in. Childhood.
As Sexually Transmitted Diseases are on the rise in Australia, profiles for common STIs created on Tinder to remind people that they could be matching with more than they bargained for.
This passion project was picked up internationally, like this NY Daily News article.
Client: Sustainability Victoria
Electronic waste, like old mobiles, fridges and TVs, are made of valuable components that can be reused. And unfortunately they also contain hazardous materials, like zinc, which contaminates the environment when dumped into landfill.
‘Take your E-Waste to a better place’ is an innovative public awareness platform to explain to Victorians about what e-waste is, and inspire them to stop putting their old electronic items into household bins and educate them about taking it to a transfer station to be recycled correctly.
This simple behaviour change will make our system more sustainable and reduce our negative impact on the environment over time.
The new rules come into effect from July 1, 2019.
Client: Victorian Equal Opportunities and Human Rights Commission
We can’t see them, we can't feel them, but human rights protect every Victorian equally. To symbolise this, we created a transparent suit of armour.
Client: Stroke Foundation
Despite being the second biggest killer in the world, most young people are unaware of the signs of stroke.
While their chances of suffering one are low, they are highly likely to be the ones to assist a victim.
To highlight this problem, we held a casting call with one of Melbourne’s top modelling agencies.
During the casting session photographer would call out poses such as ‘Tiger’, ‘Fish’, ‘Robot’, ‘James Bond’ and ‘Gangster Rapper’, which they all nailed.
Until we got to ‘you have had a stroke’. We then educated them on the signs, based on the ‘Think F.A.S.T model.
This project has not been released yet.
Client: Victoria Police
We wanted to show aspiring PSOs what it was like to patrol Melbourne’s trains stations with a first person interactive experience.